Friday, October 16, 2009

Throw in the Towel and Use Certified UV Blocking Specialty Products


FaceSavers utilizes a revolutionary Solarweave UV inhibiting fabric that blocks 99.7%of UVA and UVB rays

Visit any tanning salon in the world and most if not all salon owners can explain the fundamental differences between UVA and UVB. Visit any tanning salon that offers multiple levels of tanning, and UV education becomes more prevalent and essential to properly identifying and defining the correct types of equipment, exposure schedules and frequency necessary to serve a customer’s specific tanning needs.

Regardless of a salons size, location or equipment selection, UV protective eyewear is always mandatory. Tanning salon owners and their professional staffs do a great job of UV educating and providing world class tans, but when the topic of UV blocking extends beyond protective eyewear
or SPF for outdoor exposure, blocking UV indoors is virtually an untapped specialty area which can provide new revenue opportunities for savvy salon owners.

A growing number of scenarios are emerging where tanners are seeking indoor UV blocking solutions for a whole myriad of purposes. Some of the most common customer UV “cover ups” that you may encounter are UV protection for tattoos, scars, acrylic nails, sensitive body parts, hair and faces. These niche retail opportunities provide a small but effective way for your salon to broaden your specialty solutions and improve the bottom line.

Adding specialty products like these to your mix is relatively inexpensive and allows for better than average margins. Sometimes adding specialty products can be a competitive advantage, retail advantage or simply provide you with peace of mind.

One particular UV Blocking scenario that is gaining momentum in salons is “faceless tanning”. Faceless tanning is essentially tanning while covering the face and neck. The most common method for covering the face and neck is to drape a salon towel or item of clothing over the face and neck. Your clients may believe that this method works, but a salon towel does not adequately block UV rays (only 6-10%) and it is certainly not a valid substitution for protective eyewear.

Thanks to the folks at Gotcha Covered FaceSavers there is a UV Block and SPF certified solution for faceless tanning that keeps your customers faces safely covered. FaceSavers utilizes a revolutionary Solarweave® UV inhibiting fabric that blocks 99.7% of UVA and UVB rays for up to 100 hours of UV exposure. FaceSavers Solarweave® fabric undergoes rigorous testing by the International UV testing laboratory to earn its UV Block certification . Three methods of certification ensure that the fabric meets all governmental UV blocking criteria.

UV blocking specialty items are affordable, effective and provide proper coverage for your clients. Maybe it’s time to throw in the towel… and protect your salon, protect your clients and pay attention to the growing need for specialty retail UV Blocking add-on items.

For more information on indoor tanning UV blocking products visit www.nailsavers.com

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