Tuesday, December 29, 2009
Wednesday, December 23, 2009
Monday, December 14, 2009
UV Protective Fabrics – SPF You Wear
In the not too distant future, shopping for “summer clothes” may take on a whole new meaning. UV protection fabrics are the latest innovation in wearable UV protection and offer some interesting possibilities.
While traditional sunscreen lotions block some of the sun's harmful rays, most people use too little lotion or apply incorrectly to be effective. Additionally, geographic variables in UV intensities, unique body chemistry’s, perspiration and wear also reduce the effectiveness. UV protection fabrics provide consistent and effective UV protection under all conditions.
The basic science behind UV protection fabric is chemical UV inhibitors and UV Blocking weave technology. To receive a UV Block certification, sun protection fabrics must meet stringent industry and governmental guidelines. UVBLOCK® certified means that:
- The fabric has been tested for ultraviolet light transmission
- It is then laundered 40 times and submitted to 100 hours of UV light
- Once again tested for UV Light transmission (AATCC 183), then given a certified rating and labeled
- ONLY fabrics tested by the International UV Testing Laboratories are UVBLOCK® certified.
- ALL SPF FABRICS® are UVBLOCK certified, so you can be assured of the Best in Sun Protection.
The FDA regulates any fabric or garment that makes specific claims of a medical nature. FDA approved fabrics are guaranteed to reduce UV radiation by 97% or more. The Solar Protection Factory produces several UVBlock fabrics. SolarWeave®, a lightweight, woven, nylon fabric; SolarKnit®, a cotton jersey treated with UV block; and SolarTwill®, a heavier treated fabric. All three fabrics are FDA approved and commonly used in UV protection garments and accessories.
Although UV protection fabric is usually found in outdoor garments, one company that specializes in UV blocking products for indoor tanning salons has taken the SolarWeave®, fabric and created products that protect the hair and face from UV rays while tanning indoors.
If you are going to spend time outdoors, consider UV protection fabrics as a viable alternative to sunscreen. UVBlock fabrics provide substantially better UV protection and you look good doing it.
For great UV Certified tanning accessories, please visit www.nailsavers.com
For great UV Certified tanning accessories, please visit www.nailsavers.com
Tuesday, December 8, 2009
GOTCHA Covered NAILSavers and TOESavers Featured in Beauty Times
New Product Features for December 2009
UV Protection from Head to Toe!
NAILSavers™ are a remarkably handy, reusable nail cover system that completely protects all types of nails from the ravages of UV light, especially while tanning indoors. The NAILSavers™ reusable system is constructed of soft, durable (latex-free) PVC with powerful UV inhibitors. Each system contains 11 nail saver tips that fit comfortably on most nail styles and finger sizes.
TOESavers The strong ultraviolet rays emitted from tanning bed bulbs are extremely damaging to expensive pedicures. UV rays turn French pedicures YELLOW and most UV topcoats are ineffective. It only takes a couple of tanning sessions to notice the discoloration. UV rays also shorten the life of gels and acrylics by drying them out and causing them to lift from the nail bed quicker. Your pedicure treatments are expensive to maintain. PROTECT YOUR INVESTMENT WITH TOESAVERS – NAILSAVERS™ FOR TOES!
Thursday, December 3, 2009
What to Include On Your Website To Attract New Clients
Today I want to target the salon website and give you a couple tips on how you can use it to capture new clients that are the ideal match for your salon.
Now don’t get upset by what I say but try to see this from your clients point of view. Most websites I see it looks as though we in the industry are trying to impress each other with our talent rather than appealing to the clients who we are wanting to do business with. They are usually contain photos of young pretty girls, thin girls, who have perfect hair and skin and are wearing suggestive clothing sporting hair no one would ever wear on the street. Being in the beauty industry I can truly appreciate and admire the artists talent but how does the client perceive this and will it capture their attention long enough to browse your site or intimidate them? I also see salons trying to sell to the client by telling them how wonderful they are rather than giving the client what they want.
If you have a lot of clients and your public profile is all your website is designed for then by all means put up the flashy pictures of hairstyles and impress people with the talent of your team. But if your primary purpose is to attract clients with your site then build it to work for you How do you do this?
1. Know who you are looking to attract by knowing the profile of the person who will see value in being a client of your salon…your ideal client.
2. Capture their attention by giving them something they will value.
3. Gain their trust that you are the expert to care for their needs.
What to include with your strategy:
Include a very brief “tip” of the week so visitors see value in returning to your site. I know a salon blog can serve this purpose as well but clients don’t always spend enough time roaming your site to get the good stuff, offer it right there on the home page.
This “tip” when promoted right is your golden opportunity to subtly introduce them to your salon brand while giving them a piece of valuable information. For example; if your salon is famous for doing corrective color, share with your visitors just how a proper color consultation should be done to ensure client satisfaction. Be careful not to say “this is how we do it here” but adapt the tone of “look for this is the salon you choose to care for your tresses”.
Have an opt in box where you can collect their name and email address. These days people are reluctant to give out this information for a simple newsletter so you must make the offer so appealing that they can’t wait to get what you are offering. Again, if you have done the work to know your ideal client and position the offer as something they WANT, not need they will be happy to provide this information in exchange for the gift.
Your gifts could include; hair and makeup photo shoots for company portfolios if you are attracting corporate clients. Couple massage lessons for the active dual income earners or a series of how to videos to keep the glow in aging skin if your ideal client is the mature generation.
*Remember when making your offer that it is purely a gift that you know will change their lives. Once you give them value they will be more inclined to buy from you and now that you have their name and email address you can follow up with salon specials, promotions and events that will bring them through the door.
If you would like to comment or view other great business ideas from Cheryl Roose
Salon Operating System
Business Solutions for Salon Professionals
Now don’t get upset by what I say but try to see this from your clients point of view. Most websites I see it looks as though we in the industry are trying to impress each other with our talent rather than appealing to the clients who we are wanting to do business with. They are usually contain photos of young pretty girls, thin girls, who have perfect hair and skin and are wearing suggestive clothing sporting hair no one would ever wear on the street. Being in the beauty industry I can truly appreciate and admire the artists talent but how does the client perceive this and will it capture their attention long enough to browse your site or intimidate them? I also see salons trying to sell to the client by telling them how wonderful they are rather than giving the client what they want.
If you have a lot of clients and your public profile is all your website is designed for then by all means put up the flashy pictures of hairstyles and impress people with the talent of your team. But if your primary purpose is to attract clients with your site then build it to work for you How do you do this?
1. Know who you are looking to attract by knowing the profile of the person who will see value in being a client of your salon…your ideal client.
2. Capture their attention by giving them something they will value.
3. Gain their trust that you are the expert to care for their needs.
What to include with your strategy:
Include a very brief “tip” of the week so visitors see value in returning to your site. I know a salon blog can serve this purpose as well but clients don’t always spend enough time roaming your site to get the good stuff, offer it right there on the home page.
This “tip” when promoted right is your golden opportunity to subtly introduce them to your salon brand while giving them a piece of valuable information. For example; if your salon is famous for doing corrective color, share with your visitors just how a proper color consultation should be done to ensure client satisfaction. Be careful not to say “this is how we do it here” but adapt the tone of “look for this is the salon you choose to care for your tresses”.
Have an opt in box where you can collect their name and email address. These days people are reluctant to give out this information for a simple newsletter so you must make the offer so appealing that they can’t wait to get what you are offering. Again, if you have done the work to know your ideal client and position the offer as something they WANT, not need they will be happy to provide this information in exchange for the gift.
Your gifts could include; hair and makeup photo shoots for company portfolios if you are attracting corporate clients. Couple massage lessons for the active dual income earners or a series of how to videos to keep the glow in aging skin if your ideal client is the mature generation.
*Remember when making your offer that it is purely a gift that you know will change their lives. Once you give them value they will be more inclined to buy from you and now that you have their name and email address you can follow up with salon specials, promotions and events that will bring them through the door.
If you would like to comment or view other great business ideas from Cheryl Roose
Salon Operating System
Business Solutions for Salon Professionals
Tuesday, December 1, 2009
Chic Galleria Giveaway: Save Your Nails While Tanning |
The colder months have arrived and nothing feels better than warming up on a tanning bed.
Take a 20 minute nap.... bask in some artificial sunlight.. I can feel the heat ....
But before you take that 20 minute winters nap... put on NAILSavers to protect your manicures from yellowing , TOESavers to protect your pedicure from yellowing, FaceSaver and a HAIRSaver to protect your face and your hair from becoming dry and over exposed.
For more information on GOTCHA Covered tanning accessories please visit NAILSavers or visit Chic Galleria for their NAILSavers giveaway... just in time for Christmas .. HO HO HO
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